What the Bleep ?!?
Web Presence Management (WPM) includes, but is not limited to:
- E-mail Marketing
- Websites – corporate site, program sites, micro sites, community sites
- Events – Live and On-demand; Online and Online-components of physical events; Virtual Conferences; Webcasts, Chats, Podcasts
- Social Media – Blogs, Wikis, Forums, Ideas
- Mashups and presence in Social Networks (aka “Watering Holes”) such as Facebook and vertical communities such as Storage Forum
- Web Content Management for multi-modal content – Web articles, pages, PDFs, Files, Videos, Webcasts, Podcasts, blog posts, Feeds, etc
- CRM Integration
- SEO, SEP, Directory Listings
- Analytics
At this point, I will leave this definition simply at the level of the enumerated list above. But suffice to say that thats a lot of sh*t to be managing seamlessly and efficiently. And, to be tracking metrics with a coherent, 360° optics.
It is our belief that the WPM space is in transition presently and there are pain points worth solving that will bring back the e (read, efficiency, ease of use, and elasticity) that has gone missing in marketing. And, it is on this venture – to address these pain points – that we have set out as bHive Software.
