Archive for the ‘Small Business’ Category



Cloud Computing: To Move or Not to Move? »


| by David Pinto on August 4th, 2009 | No Comments »

Thinking about moving to the cloud? Here’s some sound advice and recommendations:

  • Take time upfront to work out your deployment strategy (on S3/EC2, for example) with your vendor
  • Make sure to consider things like redundancy, failover, and disaster recovery
  • Last but not least, run tests on server sizing – ensure that you have an idea how many transactions or users can be supported seamlessly on various cloud server instance sizes

I won’t take credit since the suggestions above aren’t mine, they came directly from a client who’s just done this successfully (please feel free to add your own feedback/experiences to the list — positive and/or negative– in the comments) .

Re: migrating to the cloud, a quick scan of these case studies highlights how Amazon’s Web Services (AWS) give companies the building blocks needed to scale and keep up with demand. The categories outline how AWS S3 and EC2 have benefited companies that provide application/media/web hosting, backup and storage, content delivery, e-commerce, search engines and other similar offerings.

Dedicated Hosting Vs Cloud

There seems to be a dearth of B2B companies in the list, and I wonder why?

A host of other organizations can reap substantial advantages over dedicated hosting  …even more so, one may argue,  in today’s challenging times. And this definitely holds true for B2B companies making the move to the cloud, regardless of their size or product portfolio. Now is the ideal time for companies to position themselves for future growth. Moreover, why leave money on the table?

A recent case in point is one of bHive’s B2B clients, a global leader in wireless LANs and secure mobility solutions. Their Internet/Web infrastructure was using servers co-located at a managed data center to date, and has now successfully moved into the cloud. While they were strategically committed to migrating to the cloud, there were still questions on the process as well as empowerment of their IT team to manage the infrastructure moving forward.

The experts in the bHive’s cloud computing/on-demand services team quickly put any concerns to rest. How? Via a systematic process that included clearly communicated technical analysis, strategy and objectives, followed by working sessions, training and complete documentation to ensure a smooth transfer of skills and expertise. The team got down to work, with the focus on efficient implementation and quick transition of the infrastructure to the client’s IT team.

Cloud Computing Benefits

This B2B client is already seeing benefits that go beyond the immediate 60 percent cost savings in IT capex (projected to increase to over 70 percent over the next 3 years). The most compelling part of using bHive’s services was that the customer’s transition to the cloud was done in a seamless manner with no impact on uptime and performance to users. Another unique aspect of this specific bHive implementation was establishing VPN tunnels that enabled a completely transparent implementation of the cloud infrastructure as an extension of the client’s corporate network.

David Noland, bHive’s typically reticent cloud computing expert in residence, was unusually vocal about this success: “One of the neat things was the ease of migration…even though we had to deal with a range of legacy systems that came from past acquisitions et al, it was simple to create images of the existing servers and make replicas using AWS. Things that would normally take days were literally done in a matter of hours, so we were able to quickly set up staging servers, take OS snapshots, implement flexible provisioning of storage and testing environments. This helped the team to quickly and confidently move the project through to completion within six weeks.”

The B2B client is pleased by the success of this implementation and is looking to expand the scope of the project.  bHive has also worked with companies like Lenovo and Sun to solve specific challenges related to cloud infrastructure. But, given this recent experience, I now think forward-thinking small- to mid-sized companies stand to gain the most. Clearly, this project is a model to other enterprising companies looking to leverage the cloud. Learn how you can benefit too.

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Why the Yogi gets Web Presence Management? »


| by Bala Gopalan on January 31st, 2009 | No Comments »

I wish I had an answer to that because I’m tired of answering that question.

The last several years have seen an explosion in the space of point marketing solutions. A space that will define your web presence and include among others solutions for web content management, sites and landing pages management, online communities, webcasts, podcasts, support forums, idea forums, blogs, wikis, polls and surveys, e-mail marketing management, website analytics, lead nurturing, customer relationship management, and search marketing management. There is a plethora of vendor solutions available in each one of these categories.

Oh, Great! So it is a marketer’s perfect world then?

If the world was perfect, it wouldn’t be.

Well, not exactly! What not exactly? Does this sound all too familar? You send out e-mails using vendor A to the list from your desktop Excelsheet that leads to registrations on vendor B for webcasts to be delivered by vendor C and to be archived by vendor D to be posted on the community platform of vendor E activity on which you would like to be progressively sent to your CRM system on vendor F. Somewhere in this mix is your own .com site, with or without a login, and analytics from vendor G. And, that all important copy change that you wanted to make on your site is request #42 for your webmaster/IT, who is working on scripts for your data to flow from vendor A to vendor C (or was it vendor F) so that you can have a more qualified lead for your Sales team. Working across these vendors and your own IT you pray that one more window of opportunity does not close on you ..

Now, you have’nt had enough and want to reach out to your audience with a new podcast or an eBook. What do you do? OK, you send out e-mails using vendor A to the list from your desktop Excelsheet that leads to registrations on vendor B for podcasts to be delivered by vendor C … wait a second!

It’s like deja-vu, all over again.

and, more. Audience Joe has as many profiles and metrics as there are vendors and campaigns. Lucky you, get to consolidate them the fun way on that spreadsheet again or the not so fun way by opening an IT project and wait until .. wait, ..

It gets late early out there.

So you wish there was that one single interface – your own pilot’s dashboard – from where you can control all the aspects of your marketing plane with the best-in-class components for the different functionality and importantly, fly the plane yourself too. Despair not. We are with you there ..

You can observe a lot by just watching.

And, so we did (by watching and participating). Embark on this mission to provide complete web presence management across multiple channels without the multiple vendor overhead, progressive and consolidated 360° optics into target audiences, and tighter integration with sales. Our first product release is cooking in the clouds (force.com platform) for a Jan’09 release. But wait ..

It ain’t over till it’s over.

We have larger and grander plans to make your life easier. We’ll simplify the process on how you can manage your brand’s presence not just on your corporate .com sites but also on the increasing list of social sites where they talk about you, with or without you. So wouldn’t it be great to let us support you in joining these conversations for ..

The future ain’t what it used to be.

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Help find the best and easy web publishing for my simple corporate.com site »


| by Vijaykumar Natarajan on March 25th, 2008 | No Comments »

A friend of mine from the investment community pinged me – why? i am a trusted peer for him when it comes to opinions on web technologies – about what were his options for setting up an easy web publishing mechanism for his corporate web site. I have summarized below what I gathered from him as his unique problem definition. (more…)

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